I have over 12 years’ experience working with and within small and large hospitality businesses, helping brands grow through strategic, data-driven digital marketing. My background spans events, partnerships and publishing, before specialising in hospitality digital marketing over the past seven years.
During this time, I’ve built group marketing platforms from the ground up, focusing on brand equity, brand awareness and measurable performance. I’ve led omni-channel marketing strategies across PPC, paid social, email marketing, SMS, loyalty programmes and website optimisation, connecting everything back to the CRM to deliver a truly joined-up guest experience.
By using customer data and automation, I help hospitality, leisure and tourism brands deliver the right personalised message at the right time: driving bookings, covers, repeat visits and long-term guest advocacy.
If you’re looking to boost your digital marketing results, attract new guests, or need to align your marketing strategy with clear commercial goals, I’d love to help.
Get in touch to see how we can grow your brand and revenue together.
Hi, I’M Jen
My Approach
I take a guest-first, insight-led approach to hospitality digital marketing, ensuring every strategy is rooted in how guests actually discover, experience and talk about your brand. From there, I build transparent, results-driven plans designed to perform across the platforms that matter most to your business.
Guest First, Always
Everything starts with your guest.
I look at how people discover you, what motivates them to book, and what they’re saying about your brand, using real behaviour and feedback to shape marketing that resonates and converts.
Insight into Action
I identify what makes your business truly stand out, from your strongest channels to your unique brand strengths, and translate those insights into a clear, measurable marketing plan across paid, owned and earned platforms.
Performance with Purpose
I focus on efficiency as well as growth, prioritising the platforms and tactics that deliver results for your business, so you only invest in marketing that performs, drives revenue and supports long-term brand value.
my experience
Group Head of Digital Marketing at
The Big Table Group: Sept 21 - Jan 26
Led group-wide digital marketing strategy across multiple hospitality brands, driving incremental revenue through CRM, omni-channel marketing spanning PPC, paid social, email, SMS, loyalty and web. Focused on Growth, Automation & Personalisation we doubled the size of the database in 12 months & tripled the attributed revenue.
Built and scaled marketing platforms from scratch, integrating guest data and booking from CRM, EPOS, loyalty apps, booking, vouchers & wifi.
Introduced digital-first, insight led marketing to the executive team allowing them to make more informed, agile, commercial decisions more quickly & with more confidence.
Introduced campaign planning & reporting to continually improve campaign & BAU LFLs - supported all digital marketing training, education & team coaching across the business.
Head of Digital Marketing at
Las Iguanas: Sept 18 - Sept 21
Revamped website to optimise guest journeys from discovery to booking conversion resulting in a 90% increase in traffic specifically organic & social.
Managed in-restaurant social media marketers to create content, market locally & own their own local marketing opportunities
Supported the rapid growth of the business with better digital awareness of the brand resulting in more successful new site growth, affinity & sales.
Launched loyalty apps, order & pay solutions, bottomless brunch & also kept customers engaged throughout lockdown with content marketing, delivery & charity initiatives.
PR & Marketing Manager | Food & Drink Guides
Jan 14 - April 18
Launched Food Festival Finder, which became the UK’s number 1 online destination for discovering food and drink events: leading all planning across product, editorial strategy, SEO and email.
Built a CRM ecosystem from scratch, supporting both B2B publishing (restaurants, advertisers) and consumer audiences, growing a community of engaged food lovers - supported small independent restaurants with growing their brands & elevating their marketing.
Created and managed an award-winning food & drink blog, driving digital readership, brand reach and new commercial partnerships.
Built and grew the brand’s social media presence from zero into a recognised authority in UK food and drink discovery.
Delivered coordinated PR and outreach campaigns that increased consumer visibility and B2B standing across the hospitality sector including an interview on BBC Radio 2.