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Digital Marketing Consultancy for Hospitality & Growth-Focused Brands

I’m a senior digital marketing consultant with over 12 years’ experience leading digital transformation, customer growth and revenue performance for multi-site hospitality and consumer brands.

I partner with founders, leadership teams and marketing managers to bring clarity, structure and measurable impact to digital marketing, from strategy and SEO to CRM, loyalty, content and performance optimisation.

Whether you need strategic direction, hands-on delivery or expert support alongside your existing team, my consultancy services are flexible, practical and results-driven.

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FAQs

    • Full digital marketing audits across web, SEO, CRM, paid, content and UX

    • Clear marketing roadmaps aligned to commercial and operational goals

    • Channel prioritisation and investment planning

    • Digital transformation support for growing or multi-site businesses

    Perfect for:
    Businesses that feel busy but not effective, or are scaling and need senior-level strategic direction without hiring full-time.

  • What I offer:

    • SEO audits and keyword strategy (local, national & intent-based)

    • On-page SEO optimisation for Squarespace websites

    • Content strategy and SEO-led blog planning

    • UX and conversion optimisation across booking and enquiry journeys

    Perfect for:
    Those that want improved search visibility, clearer customer journeys and higher-converting websites.

  • Services include:

    • CRM and customer data strategy

    • Email marketing planning and automation

    • Loyalty programme and app strategy

    • Personalisation across digital touchpoints

    Perfect for:
    Those who have some signups but want to scale. Retention and lifetime value are where sustainable growth comes from, especially in hospitality and consumer brands.

  • Support available for:

    • Campaign planning and execution

    • Digital product and loyalty launches

    • Paid media strategy (briefing, optimisation & evaluation)

    • Cross-channel performance reporting

    Perfect for:
    Brands launching something new or looking to improve ROI from existing activity.

  • What this covers:

    • Content strategy and editorial planning

    • Organic social media growth strategies

    • Brand storytelling and messaging frameworks

    • Thought leadership and PR-led digital activations

    Perfect for:
    Businesses that want to grow but need help working out the key messages and how to expand their brand reach.

  • How I work with teams:

    • Interim or fractional Head of Digital support

    • Mentoring for marketing managers and in-house teams

    • Agency and supplier management

    • Translating complex digital activity into clear commercial insight

    Perfect for:
    Businesses needing senior expertise without long-term commitment.

  • Hands-on delivery to support launches, events, rebrands, and seasonal peaks.

    • New restaurant opening campaigns

    • Event promotion & audience building

    • Seasonal offer activation

    • Creative briefs & execution oversight

    Perfect for:
    Those wanting a fresh perspective on output. Reviewing insight & performance, I can help you work out the right message to communicate to the right audience at the optimal time.

  • " Jen had the skillset to lead and leave no detail to chance. She grasps the opportunities quickly and can just get the stuff done, often in the fast and furious timescales that she was just always able to simply handle."

    Sarah Pope, CIO, The Big Table Group

  • "Constantly focused on the solutions rather than the problems, always excited to trial a new approach in order to unlock more revenue, efficiency's or collaboration. Always going at full speed, and more importantly than anything else - she makes things happen, whilst remaining a wonderful person to be around."

    Sam Brown | Co-Founder |Candid Hospitality

  • "She’s creative, commercially-minded, and a strong networker, used to juggling the management of suppliers and senior stakeholders. And her abilities stretch beyond Digital across the broader marketing spectrum."

    Lucy Harwood | Brand & Marketing Director | Boston Tea Party

  • "What I really valued about working with Jen: she brings energy and clarity into every discussion, even under pressure. She’s future‑focused, great with suppliers, and knows how to get the best from them. And she balances creativity with real‑world pragmatism, which means the conversation is always richer and more productive."

    Sarah Sculpher | Fractional CMO

  • "In her work, Jen gets on and does the stuff that many people just talk about. It’s such a rare and precious commodity to have, particularly in a world where it’s easy to hide and go through the motions."

    Julian Ross | Founder & CEO | Wireless Social

Let’s Work Together

Let’s talk about your business goals


Whether you need a one-off audit, ongoing consultancy or short-term leadership support, I’ll tailor an approach that works for your team and budget.