“I could focus on the fact that Jen is one of the best I have ever met at navigating complex internal situations. Especially when it comes to tech ecosystems, all the required integrations, to find solutions that drive revenue & growth whilst (somehow) easily explaining to all stakeholders implications & benefits. Converting large scale decisions into layman's terms, with the real life pros & cons.
However, if going to focus on the fact that Jen is one of life's truly great humans. Every time we cross paths, I leave feeling more energised. Constantly focused on the solutions rather than the problems, always excited to trial a new approach in order to unlock more revenue, efficiency's or collaboration. Always going at full speed, and more importantly than anything else - she makes things happen, whilst remaining a wonderful person to be around.
There aren't many Jen's around - and I'm delighted that our paths happened to cross. Long may it continue.”
Sam Brown | Co-Founder | Candid Hospitality
What People Say about me
“I worked with Jen at The Big Table Group, where she partnered with me on shaping the CRM and digital roadmaps for the Leisure division. Things were pretty messy at the start — multiple acquired brands, different systems, no luxury of a pause or relaunch. The wheels had to keep turning, and Jen was instrumental in making that possible.
She brought structure to the chaos, integrated the brands into the BTG ecosystem, and kept us focused on what mattered for guests with the tools we had.
What I really valued about working with Jen: she brings energy and clarity into every discussion, even under pressure. She’s future‑focused, great with suppliers, and knows how to get the best from them. And she balances creativity with real‑world pragmatism, which means the conversation is always richer and more productive.”
Sarah Sculpher | Fractional CMO
“Jen Merrikin is one of those people who just gets it. No fluff, no jargon, she knows exactly what needs to be done and makes it happen. I’ve worked with Jen and seen first-hand how sharp, creative, and commercially savvy she is. She’s completely on the ball, always current, and has that rare ability to balance big-picture strategy with the detail that actually drives results.
Her brain works at a different level ( I LOVE IT) she sees connections others miss and makes complex challenges look easy (when we all know they’re not). She’s humble, clever, and intuitive, and she brings people with her. Everyone loves working with Jen because she’s genuine, down-to-earth, and makes things happen without the drama.
From setting digital strategy across multiple hospitality brands to launching loyalty apps, driving CRM growth, and leading MarTech innovation, Jen does it all and does it brilliantly. She’s more than what you see on her CV; she’s a leader, a thinker, and someone who elevates everyone around her.
Any company would be lucky to have her, but more than that, any team would be better for having her energy, her ideas, and her ability to make the hard stuff look easy. Jen doesn’t just deliver results; she changes the game.”
Dawn Haldane | Senior Recruiter
Village Hotels
“Jen was my Head of Digital at Las Iguanas for three years, before her move in to a group role in 2021. She was a fantastic hire at a time when we were rolling out our brand quickly and seeing rapid growth across the business. In her time working for me Jen proved to be inquisitive, innovative, tech savvy and able to think beyond the brief, which aligned perfectly with a period of digital focus and investment. Her support in developing the digital (and wider marketing) strategy for the business over this period was invaluable.
Jen has a strong understanding of digital platforms and can quickly grasp technical detail, allowing her to focus on finding the right solutions rather than quick fixes. She assimilates information fast, asks the right questions, and isn’t afraid to challenge thinking when needed. She’s creative, commercially-minded, and a strong networker, used to juggling the management of suppliers and senior stakeholders. And her abilities stretch beyond Digital across the broader marketing spectrum.
In addition to her capability, Jen is simply great to work with, passionate about what she does, collaborative, direct, and last but not least very good fun. I’m happy to recommend her.”
Lucy Harwood | Brand & Marketing Director | Boston Tea Party
“Having worked with Jen since 2020, I have seen her breadth of marketing and digital develop fast and put to extreme into action on so many projects and brand initiative’s. Jen was instrumental in getting an inherited CRM system come to full life and has been successful in educating all levels of the business on the need and use of vital customer data as well as the benefits of a fully functioning customer data platform. Jen also used her technical knowledge to fully revamp websites and hold a productive relationship with our 3rd parties to continually improve and optimise both CX and return on investment. Jen has been one of those people who I’d always want on any ‘project team’. As we came back from the Covid shutdown, it was building back our programme of digital initiatives and data integrations that Jen had the skillset to lead and leave no detail to chance. She grasps the opportunities quickly and can just get the stuff done… often in the fast and furious timescales that she was just always able to simply handle! Loyal, passionate about her work and the brand/business she’s representing, it’s been a pleasure working with Jen and I upped my digital dialogue immensely from time spent with her on many work streams accomplished. In 5+ years the list of achievements is big and one which Jen will no doubt take forward with her lovely blend of digital and technical appreciation.”
Sarah Pope | CIO | Big Table Group
“Working alongside Jen is an absolute pleasure. She’s sincere, warm, passionate and caring.
In her work, Jen gets on and does the stuff that many people just talk about. It’s such a rare and precious commodity to have, particularly in a world where it’s easy to hide and go through the motions.
Watching Jen getting the promotions and accolades that she richly deserves is amazing to see from the outside, and I personally love working with her on strategy, tactics and execution.
Thanks so much for being you, Jen.”
Julian Ross | CEO & Founder
Wireless Social