Digital marketing uses online channels such as SEO, paid ads, social media, email and content marketing to increase visibility, attract guests and drive direct bookings for restaurants, hotels, leisure venues and event spaces.

The most effective channels typically include SEO (for organic discovery), PPC and paid social ads (for targeted reach), email and SMS marketing (for retention and loyalty), and active social media profiles to build brand awareness and engagement. However, depending on your business we can look at your current online visibility, see how guests are currently discovering you & what they’re saying about you & then focus on optimising the channels that work best for you.

Having worked for a number of large & small hospitality groups as well as smaller groups and venues, I know what works from lived experience so you get big brand expertise for a freelance marketing cost.

A website that’s mobile-friendly, fast and easy to navigate is essential for conversions. If your site isn’t optimised for SEO or user experience, you may be missing potential guests before they reach your booking engine: so both design and search optimisation should be considered. If you choose to improve design you should ensure all guest touchpoints on & offline are representative of how your physical business looks. E.g. does your food always come out to spec?

Paid campaigns like PPC can deliver visibility and traffic almost immediately, while SEO and content strategies typically build momentum over time, delivering stronger organic rankings and traffic growth over several months. Results also depend on your audience, competition and consistency & overall business goals.

CRM (Customer Relationship Management) lets you collect and utilise guest data to personalise communications, segment audiences and create automated campaigns that increase repeat bookings and guest loyalty. If your guest have a great time, you want to know why so you can do more of it & also act quickly to encourage them to come back & tell their friends about their experience.

Yes, part of digital marketing includes managing and responding to online reviews, encouraging positive guest feedback on platforms such as Google, TripAdvisor and social media, which enhances trust and visibility.

Social media helps build brand awareness, showcase experiences, engage with current and potential guests, and support campaigns for events and special offers. I can help you understand the content that performs best for you so you can plan in content that acquires new followers, content that get’s engagement so it’s seen by more people and then content that gets guests in the door.